IDEA DICE: Tool Kit for Ideation and Design Thinking

Throughout our years of working with different organisations, we realised the one thing people get stuck at the most – coming up with a “solution.” To tackle this, we designed a creative tool, one aimed at non-designers. Developed by C-Academy, the educational arm of Creativeans, this tool is able to help you through the design thinking process as well as problem-solving. The Idea Dice also acts as a form of engagement within the team, allowing for ideas to mingle.

USE IDEA DICE TO

Facilitate Brainstorming

Think Out Of The Box

Solve Problems Creatively

UNLEASH YOUR CREATIVITY

Through the nine dices, you will find nine topics that are split into three categories. Each of these three categories comes with a set of three dices, featuring six icons each. The flexibility of the Idea Dice gives you the option of either following a template or interpreting the icons on your own.

DEMOGRAPHICS

Users
Occupations
Society

PSYCHOGRAPHICS

Senses
Emotions
Needs

THINGS

Shapes
Platforms
Natural resources

01
Demographics
02
Psychographics
03
Things

Demographics consists of users, occupations and society. These three categories can help you group people based on variables including age, race, gender, etc. By understanding the different groups of people in the market, you can identify your target audience and what solutions would suit them best.

HOW TO USE IDEA DICE

Step 1

Roll all 9 dices

Step 2

Cluster and build connections on all nine face-up symbols

Step 3

Express by writing, doodling or acting out your idea

DESIGN THINKING PROCESS

The idea dice can guide you through the design thinking process in a simple three step method. This is done by identifying your problem statements and target audience. By understanding these aspects, you can then create a value proposition statement tailored to the objectives of your organisation.

EDIT Design Thinking®

Empathise

Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.

Define

We put together the information created and gathered during the Empathise stage. This is where we analyse the observations and synthesise them in order to define the core problems and create a clear value proposition statement.

Ideate

Is the first idea you come up with the best solution? It might and might not be, but most great ideas are a result of many little ideas generated over time. We help to process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.

Test

After coming up with various ideas, put them to the test! We build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. EDIT Design Thinking® is a close-loop method where you can continue to learn and improve upon your initial ideas.

USE THE IDEA DICE TO CRAFT A VALUE PROPOSITION STATEMENT

For (target customer)who (statement of need or opportunity),
our (product/service name)is (product category)that (statement of benefit).

DOWNLOAD USER GUIDE

Roll, Explore,
and Discover !

SPECIFICATION

Nine 20mm x 20mm x 20mm
Plastic Dices One 65mm x 65mm x 30mm
Cardboard Box

Can't Wait To
Roll Some Ideas?

Price: $39.90